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Just finished one of my favorite recent projects!
I had the opportunity to fully rebrand the social presence for a luxury wedding brand in Aruba from Instagram to Pinterest and more.
This project was all about creating a cohesive, elevated experience that feels intentional from the first click. From profile redesigns and pinned content strategy to branded graphics and SEO-focused Pinterest optimization, every detail was built to strengthen the brand and attract the right audience.
Really proud of how this one came together, check it out!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Designers, a client is buying into your taste, not just your ability to execute.
This project was about extending an existing brand into a new tech product, without losing the visual DNA that already made it distinctive.
The moodboard became part of the sell: proof that I understood the brand, but also that my own aesthetic judgment was refined enough to carry that legacy forward.
I can’t share the full moodboard yet as the project is not public, but this part of the process reflected an important part of my design philosophy. And I wanted to share it with you.
Because, that’s what I believe moodboards really do in design bussiness. They make taste visible, and show what to preserve, what to evolve, and how far to push.
As execution becomes faster, taste and creative judgment only become more valuable.
#BrandDesign #CreativeDirection #VisualIdentity #BrandStrategy #ArtDirection
The idea of making taste visible through the moodboard really lands here—the restrained type and orange mark feel like a clear bridge between legacy and future. I especially like how the motion piece turns that visual DNA into a living system.
Design that ships in days, not months 👀
Web UI, mobile apps, social and ad visuals. Clear interfaces that make the next step obvious.
Open to new projects. What are you building?
Making the next step obvious is a useful goal. How do you check that before shipping?