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Presenting an early-stage product taught me that a growing list of questions is not a sign of falling behind. It is often the first evidence that a complicated operational process is becoming visible.
Read more here:
https://www.pablitotorrecampojr.com/writing/the-more-i-understood-the-more-questions-i-had
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Seasonal identity for Beat Film Festival. The challenge: create a concept where cinema helps audiences process a turbulent cultural and historical moment — staying relevant and resonant rather than offering escape from it.
The identity metaphor for BFF is a shared journey —
audience and festival alike searching for solid ground.
"Get on Board" is an invitation to hop into the same boat, riding together the waves of emotion sparked by film and shaped by the turbulence around us. Beat becomes the lighthouse in that storm — a sense of safety, belonging, and a moment worth sharing.
The gradient makes the whole identity special, what do you think?
Launched this yesterday 🏈
Experience it for yourself: http://jjettas.com/
HIS VISOR IS A VIDEO WTFFFFFFFFF!
Someone call AWWWARDS
ENDURX — Smartwatch & Fitness Tech Landing Page ⌚🔥
ENDURX is a landing page concept for a performance-focused smartwatch built around endurance, health tracking, and active everyday lifestyles.
The goal was to make the product feel powerful and energetic from the first screen while keeping the experience premium and product-focused. A bold orange palette, oversized typography, and a large smartwatch visual create a strong sense of movement and performance.
Special attention was given to:
• a product-first hero composition that makes the smartwatch the main visual focus ⌚;
• oversized “ENDURANCE” typography to communicate strength and performance;
• an intense orange gradient that gives the brand a distinctive, energetic identity 🟠;
• supporting product details around health metrics, activity tracking, battery life, and comfort;
• a clear “Get Started” CTA positioned close to the main product;
• additional product imagery that highlights the strap and all-day comfort;
• clean navigation around Features, Health, Reviews, and Contact;
• responsive mobile layouts that preserve the visual impact while simplifying the information hierarchy 📱;
• a compact mobile menu with social touchpoints and easy access to key sections.
The result is a bold digital experience that positions ENDURX as a modern wearable for people who want technology that keeps up with an active lifestyle.
Looking to launch a wearable, fitness product, or consumer tech brand?
Let’s create a product experience built to perform 🚀
:😍