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2D Animated Explainer for LexStudia
LexStudia helps lawyers prepare for their legal exams. The app runs custom mock tests and gives users a clear read on how ready they actually are. Good product, but explaining "exam prep with custom testing and performance tracking" in a way that feels simple takes some work.
I designed and animated a 2D explainer that walks through the app step by step. How the mock tests work, how the scoring reflects real preparation, and how a lawyer goes from unsure to exam-ready.
🙌 You can check the entire project breakdown on Behance.
The process covered:
1. Script structuring and visual scripting
2. Character and scene design
3. Full 2D animation
4. Sound design and pacing
The goal was simple. Take a study tool built for a serious exam and make it feel easy to understand in under two minutes.
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Connect with clients, get discovered, and run your business 100% commission-free
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2d / 3d combo. From a sport series I created a while ago.
This deserves to be featured
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
Back from vacation and back to creating. ☀️
Summer is a great time to take a break from deadlines and try out new ideas.
Lately, I’ve been playing around with Cinema 4D simulations. I’ve mixed cloth, inflation, and dynamics to turn a regular sneaker into something fun and eye-catching.
I think personal projects are the best way to quickly grow technical skills. Each experiment is a chance to discover new workflows, improve problem-solving, and bring fresh ideas to future client work.
Always learning. Always experimenting.
I’m excited to keep making more product animations and motion design projects.
#Cinema4D #MotionDesign #3DAnimation #CGI #ProductVisualization #Redshift #Simulation #CreativeProcess #ProductAnimation #3DArtist
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