Both directions feel polished—the editorial hero in Option 1 has a stronger first read, while Option 2 makes the product hierarchy immediately scannable. I’d lean Option 1 for the calmer beauty-space storytelling.
Good catch on the disconnect between the website and signup flow. Carrying that human warmth into onboarding feels especially relevant for healthcare. Have you had a chance to test the redesign with new users?
We Finished one of our Cleanest Website recently, and created few ideas during our Initial Explorations.
Which one do you like the most?
Check the Entire Casestudy, Our Process here
OCR extracts business names, formation dates, and addresses from uploaded documents automatically. But users still need to trust what the system found before anything gets submitted.
We designed the confirmation flow around editable fields that surface extracted data clearly....