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Every project starts with the same question.
"What should someone think or feel after watching this?"
Everything else: the shots, the edit, the pacing, the music, is there to support that answer.
That's why I believe strategy should always come before execution.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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People ask me a lot whether it's worth learning tools outside the usual editing suite. Here's a case for it: this footage didn't exist, so we made it. A little Blender knowledge turned a missing shot into one of the stronger moments in the edit.
i definitely need to check blender out, these look so clean & realistic.
Most motion designers write scripts that sound good.
Then they try to animate them.
That’s backwards.
I write scripts for the animation first — and it completely changes how the video comes together.
Here’s my process 🧵
5/5 — End with the outcome
Don’t finish by repeating the features.
Show me what changes for the user.
Problem → Solution → Feature → Outcome → CTA
Then ask:
“Can I actually animate this?”
If not, the script isn’t finished.
50K+ views. Not because of crazy effects — because every edit had a reason.
Good editing isn’t about adding more. It’s about removing every reason to scroll.
#VideoEditing #VideoEditor #ReelsEditing #ContentCreator #EditingTips #PremierePro #AfterEffects #FreelanceEditor #ContentEditing #ShortFormContent
