Built a fully customizable website template for an IT solutions client. Their old website had the classic Humaaans-era aesthetic. We completely flipped the direction. When we showed them the new direction, they said this is completely different from what they expected. And a few days later their board said they unanimously loved it. As designers, sometimes our biggest job is breaking the client's mental model and challenging the brief.

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The IIMH is the professional register for qualified medical herbalists in Ireland. A small organisation, but one with serious credentials and a story worth telling visually.

The brief was clear from the start. Clinical authority first. Irish identity second. Nothing that reads as wellness, herbal tea, or alternative therapy. The logo draws on Ogham, the ancient Irish tree script. Written horizontally as it appeared in Irish manuscripts rather than carved vertically on stone. It sits quietly above the IIMH wordmark. The brand is built to live across a professional register site, membership certificates, a Code of Ethics document, and formal correspondence. Every decision made with one question in mind: Would a GP take this seriously?

The answer is YES.

I like the feel