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Ledgerline - Finance SaaS Homepage Redesign
Challenge: Most B2B finance platforms lean on vague "AI-powered insights" messaging that skips what a finance director actually cares about, closing the books faster, with fewer errors.
Approach: Designed a data-forward homepage that leads with the real business outcome (a faster, lower-risk month-end close) before introducing features. Built a CMS-driven feature walkthrough with scroll-synced dashboard screenshots, count-up trust stats, and a dense-but-organized layout, real product screens instead of illustration filler.
Deliverables: Full homepage (hero, trust bar, feature walkthrough, testimonial, pricing teaser, footer CTA) with scroll-triggered reveal sequencing, built in Framer.
Result: A homepage that reframes the value prop around risk reduction and speed, the two things a finance buyer actually converts on.
📩 Open to Framer projects in fintech, B2B SaaS, and other data-forward products.
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Great interactions & layout! 🙌
I built the Contra Labs Creative Intelligence Report 2026 Framer site.
the report site scrolls like a film. clean framer build
So excited to see Creative Intelligence 2026 by @Contra Labs out in the world!
At @Heed Collective , we had the pleasure of designing both the website and the report. We’re incredibly grateful for this collaboration!
Our creative exploration started with a question:
What does Creative Intelligence mean today?
We believe it lives at the intersection of creativity and analysis, imagination and insight.
We translated this into a visual story that begins in space — vast, dreamy, full of possibility — and gradually moves closer to Earth, grounding imagination in something tangible and human.
Huge congrats to the whole team, @Erin Horner, @Ben Huffman, @Mark Vassilevskiy, @Alex Karpodinis, @Stacy · Heed Collective, @Heed Collective , and the entire @Contra Labs team 👏
Incredible work, congrats!
