Ledgerline - Finance SaaS Homepage Redesign

Challenge: Most B2B finance platforms lean on vague "AI-powered insights" messaging that skips what a finance director actually cares about, closing the books faster, with fewer errors.

Approach: Designed a data-forward homepage that leads with the real business outcome (a faster, lower-risk month-end close) before introducing features. Built a CMS-driven feature walkthrough with scroll-synced dashboard screenshots, count-up trust stats, and a dense-but-organized layout, real product screens instead of illustration filler.

Deliverables: Full homepage (hero, trust bar, feature walkthrough, testimonial, pricing teaser, footer CTA) with scroll-triggered reveal sequencing, built in Framer.

Result: A homepage that reframes the value prop around risk reduction and speed, the two things a finance buyer actually converts on.

📩 Open to Framer projects in fintech, B2B SaaS, and other data-forward products.