For this portfolio project, I evaluated seven dog-daycare and boarding alternatives serving the Auburn–Opelika market. I gathered public pricing, services, positioning, customer signals, and operational differentiators from first-party and supplemental sources.

I organized the evidence into an auditable workbook with direct links and confidence labels, then translated the findings into a concise executive brief. The final recommendation identified an opportunity for a transparent, trust-led mid-market service offering structured enrichment, proactive owner updates, and calmer care options for senior, shy, or easily overstimulated dogs.

This is a demonstration project using a fictional client and real public market information.