Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website.
I’ll be sharing the final result soon, and I think the difference will be interesting to see.
What do you think?
A little milestone I’m excited to share — my portfolio is officially live on Contra. ✨
I’ve been working on building a portfolio that reflects the kind of design work I want to create more of — intentional, strategic and visually strong.
From social media and brand design to packaging and marketing creatives, I’m looking forward to working with brands that care about how they show up visually.
My Contra profile is now live.
If you’re a founder, business owner, or growing brand looking for a designer — let’s connect. 🤍
Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.
Because honestly - who doesn't love matcha?
What We Created
A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.
The feed covers every content pillar a beverage brand actually needs:
Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.
Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.
Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.
Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.
Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.
The Result
A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.
Note
This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.
Skills & Tools Used
Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling