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Branding for Sweet Every Bite, a brownie brand targeting Gen Z. The challenge was to move beyond "just a cake" creating a visual identity that feels alive, expressive, and emotionally resonant with a generation that buys feeling, not just food.
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The identity system combines cinematic environmental storytelling with a refined editorial approach, creating a visual language that feels both institutional and emotionally immersive.
From motion direction to typography, every element was designed to reflect clarity, scale, and long-term environmental impact.
Now live on @behance — Full project in my bios.
2026© AMNE Studio.
Enmanuel Jimenez V.
Jv® Studio. —
All rights reserved.
Dynamic Ad Creative & Social Architecture for Diggger
For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.
The Strategy & Execution
I approached this creative direction by blending UI design psychology with immersive product framing:
UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.
Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.
Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.
The Results
💥 +170% Increase in Social Ad Click-Through Rates (CTR)
📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages
✨ +190% Growth in cross-category menu awareness for the franchise
🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice
#SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
It looks amazing tho 🔥
I designed and came up with the idea for this premium brand visual for Dew Organics a natural skincare line.
I developed a cohesive, high-end aesthetic including a lifestyle hero image and professional product mockups.
The design combines serene natural elements with luxurious amber packaging and soft, glowing lighting to create a calm yet aspirational mood.
This project shows how I help beauty and wellness brands stand out with clean, trustworthy, and conversion-focused visuals that truly represent their values.
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