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Hey Everyone.
Would like to share a project I wrapped up called Eco Cart. Primary focus of the brand is to bring a zero-waste grocery style to the market, by working with local farmers and community.
Process has range from building up the logo to making applied designs on different types of mockups, to showcase how the breathe could breathe and look in the real world.
This isn't a real world project, but a speculative one to practice branding. Thank you for reading.
Great work.
Thank you, appreciate it 😄
Nice work !
Thank you 😄
The network for creativity
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Curious: What’s missing in most brand systems, in your opinion?
For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth.
Building structures that guide how a brand behaves, adapts, and scales across every touchpoint.
What makes it work:
— decision-making logic, not just rules
— flexible systems, not static files
— consistency with room to evolve
We don’t launch brands — we build culture for humans, ethically.
And one thing we always add:
→ Brand Culture Layer — translating strategy into how the brand speaks, acts, and shows up in the world.
Awesome!
A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
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