've reviewed 50+ startup websites, and I noticed a pattern.
Their hero sections are often simple. They tell you who the product is for and what it does.
While working on this redesign concept for
@Alloovium, I wanted to explore a different direction.
Their original website already explained the product and its audience.
But what if the hero also used visuals that reflected the world their customers work in?
People often scan websites before deciding what to pay attention to.
Relevant visuals can catch their attention and create a connection with the audience before they start reading.
So I explored a few visual directions inspired by the construction industry.
Building a startup? I'd love to help you explore a new direction for your website.
One Missed Call. One Patient Gone. SaaS Promo Video Case
This AI receptionist has no dashboard to show and nothing to unbox. It lives inside a phone call. So, I didn't start with the product. I started with the moment every clinic owner dreads.
Inside the case study:
→ The 5-beat story structure, built around the questions buyers actually ask
→ Real storyboard notes next to the final frames they became
→ The small details that make a SaaS video believable (and the one split screen I saved for the right moment)
→ A look inside the After Effects timeline
What I delivered: a 2:10 hero video (16:9), a 1:1 structure breakdown, a 9:16 behind-the-scenes reel, script, storyboard and UI animation.