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Marketing analytics: from data to decisions.
Every marketing decision answers one question. What's working?
I help growing businesses stop guessing and turn their marketing data into simple decisions.
→ Measure: track enquiries and customers by channel, not likes and followers
→ Find the leak: see where people drop off between seeing you and buying, and fix the biggest drop first
→ Decide: keep, fix or cut each channel, and move budget to what brings customers
Included here: the explainer animation, the "5 numbers every business should know" framework, an A/B testing guide (4-3-2-1) and the Marketing Clarity Checklist. Charts use example data.
The network for creativity
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