ProCourseStart (Justin Allan Montgomery, 8-Figure Course Creator)

3-Tier Membership Ecosystem for a High-Volume Online Education Brand

→ Project Overview 

Justin Montgomery runs a high-volume online education business with a complex product suite and a growing member base. ProCourseStart required architecture, not assembly: a 3-tier membership ecosystem where each tier carried its own course catalog, pricing structure, and access logic, supported by waitlist funnels and integrated sales infrastructure for ongoing offer launches. This was not a first-time course setup. It was a production-grade platform rebuild for a business already operating at scale.

→ The Challenge

3-tier membership access logic is one of the most technically demanding configurations in Kajabi; any misconfiguration creates access errors that affect student experience and revenue simultaneously

Multiple distinct course offerings within each tier needed to be independently manageable while sharing a unified platform backend

Tiered pricing, waitlist funnels, and sales sequences all needed to operate in sequence without manual oversight between launches

High-volume operator expectations applied: the system needed to perform cleanly at scale, not approximately

→ Phase 1: Architecture and Design

Mapped the complete membership tier hierarchy: access levels, course assignments, pricing structures, and upgrade pathways between tiers before any development began

Established backend naming conventions and product architecture to allow clean expansion as Justin's offer suite grew

Designed the member-facing experience in Lovable to validate the access flow logic before building it in Kajabi

→ Phase 2: Development

Set up 3-tier Kajabi membership with distinct course catalogs and access configurations per tier

Configured individual checkout flows for each pricing level with automated access delivery on purchase

Built waitlist funnels for upcoming offer launches integrated directly into the existing platform architecture

Connected all sales funnel sequences to appropriate membership tiers with automated access and upgrade logic

→ Phase 3: Integration and Launch

Set up email automation across all three tiers: enrollment, access, upgrade prompt sequences, and waitlist confirmation

Completed full QA pass across tier access gates, checkout flows, and automation triggers

Delivered with a comprehensive training handoff covering backend management, offer configuration, and future tier expansion without technical support

→ Outcome 

ProCourseStart operates a production-grade multi-tier membership platform capable of managing hundreds of students across distinct access levels simultaneously. Justin launches new offers, runs waitlists, and manages course progression inside a single system without rebuilding infrastructure every time the product suite expands.

→ Preferred Vendor List

As a result, my agency is now on ProCourseStart's preferred vendor list for profession-focused online course creators, showcasing expertise in complex Kajabi builds.