The fewer the sections, the easier the instinct to drop the price. A client came back to me this week with a revised scope for a landing page. The original was a multi-section site. The new ask was a single screen, stealth-mode brand page for their lab. I knew the build wouldn't take me long. And my first instinct was to drop the price. But I sat with it for a bit. This was for an audience that operates at the highest end of their industry. I kept coming back to that. A single-screen brand object for that kind of audience needs more craft per pixel from me, not less. The visible surface area is smaller, but the bar I have to hit is higher. I sent the revised proposal holding most of the original price. 50/50 terms. Pricing for the outcome instead of the hours is something I'm still learning to do consistently. But the right clients have always understood it.