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We didn’t “design” a duck mascot.
We were naming creativescript and someone threw out: “Design Ducklings.”
And the room just went quiet for a second.
Because it felt true.
“We’re ducks.”
Then the real work started:
pull the narrative,
make the founder story match the message,
make the message match the visuals,
iterate until it stopped looking common.
Branding isn’t a brief.
It’s a conversation that finally clicks.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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