Crafting Duck-Inspired Brand Identity: A Creative JourneyCrafting Duck-Inspired Brand Identity: A Creative Journey
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Aditya Pandey
• Feb 5
We didn’t “design” a duck mascot.
We were naming creativescript and someone threw out: “Design Ducklings.”
And the room just went quiet for a second.
Because it felt true. “We’re ducks.”
Then the real work started:
pull the narrative, make the founder story match the message, make the message match the visuals, iterate until it stopped looking common.
Branding isn’t a brief. It’s a conversation that finally clicks.
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