Mia runs Little Wild by herself.

Most enquiries arrive after 7 pm, when parents finally have time to think about birthday parties after their children are in bed.

Saturday is her biggest earning day, but it’s also the hardest day to organise.

She’s constantly holding dates for people who disappear, replying to Instagram DMs at 11:14 pm, chasing balances, checking who is available, and trying to remember which equipment is where.

And a “free” time in her calendar doesn’t necessarily mean she can take the booking.

Every party depends on the package, equipment, team availability, van capacity, travel time, setup, collection, turnaround, and what else is already happening that day.

One bad decision can make two perfectly good bookings physically impossible to deliver.

That was the problem I wanted to solve.

I didn’t want to build Mia another booking website. I wanted to build a system that could think through the predictable parts of running Little Wild before they became Mia’s problem.

So Little Wild checks whether a party can genuinely happen before offering the slot. If the requested time won’t work, it finds alternatives that will.

Facebook and Instagram enquiries are integrated with her website and automated so booking inquiries can flow into the same system.

Customers can book, pay, receive confirmations, manage small changes themselves and join the waitlist when their preferred time isn’t available.

Behind the scenes, Little Wild keeps track of the people, vehicle, equipment, payments, reminders, and logistics needed to make each party happen.

Mia doesn’t need another dashboard telling her everything that happened.

She needs to be interrupted only when something actually needs her.

That became the principle behind the whole build:

Automate the predictable, surface the exceptional, and give Mia her time back.

Less admin. More magic.

I rebuilt Little Wild’s booking journey so Mia can turn enquiries into confirmed, operationally feasible parties without spending her evenings checking DMs, calendars, equipment, staff, travel, and chasing payments.

You can find more about the story and how the website gave Mia her time back here: https://littlewildjersey.lovable.app/story

Built with @lovable.dev in association with @contra

I wrote a great hook for this one..

That's a fib, but here's a truth, you sell more when you fit into your customers' routines.

Need an example? Afters is for finding underground parties in Berlin. There are so many ways people can find parties from Resident Advisor to posters on lampposts.

The easy CTA for a brand like Afters is "Find Underground Parties in Berlin".

Short, clear, to the point,

But most people already search on Resident Advisor, how would that line convince them to change their behaviour and search Afters? Unfortunately being a "cooler" app doesn't motivate many people.

With a clear strategy, I delivered a way in that RA could never hope for.

Afters pulls from sources where line ups are posted last minute or after the event – Telegram groups, fan websites, Soundcloud – and being for people in the scene, they're the kind of folk who go to a party for the vibe and look up DJs after the fact.

So I did the opposite of what you'd expect.

If you want to know who you just danced to, ask Afters.

Instead of competing to be the place to find parties in the future, I found a key moment the target audience has a problem that Afters is uniquely positioned to solve and built the strategy around it. No one can compete, because no one else works like Afters.

Problem -> Strategy -> Branding

Love it!