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The client said: "We want the cat food line inspired by the cave paintings of La Paz."
I had no idea what they were talking about.
They showed me: ancient-style figures painted in red and black on mountain walls across Baja California Sur. Raw, bold, unmistakably local.
That became the identity for their cat line. And it worked — because the best brand insight sometimes comes from listening to what the client already knows about their own place in the world.
BioSedes was already a known brand in BCS. They just needed an image that matched what they actually were: a high-quality, proudly regional producer.
Today: 41 retail locations. 6 years running on the same identity. Walmart shelves included.
→ Full case study on my profile.Check it out
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Really nice work here
If you sell e-bikes, repairs and rentals, your brand should feel energetic before the customer even walks into the shop.
That was the challenge behind eStar Rides.
The brand needed to feel modern, confident and instantly recognizable across both physical locations and digital touchpoints.
So the identity was built around:
🟠 High-energy orange for visibility and impact
🔵 Deep electric blue for trust and technology
⭐ A bold star-led symbol for direction and recall
🔤 Custom typography with a strong, performance-driven feel
📱 A visual system designed to stay consistent everywhere
Then the identity was carried across:
Storefront signage
Retail environments
Website
Social media
Merchandise
Water bottles
Wearables
Campaign graphics
Digital applications
The goal was not just to make eStar Rides look modern.
It was to make the brand feel established, distinctive and ready to compete.
Because strong mobility branding should communicate:
Energy.
Freedom.
Confidence.
Reliability.
Before a customer even starts comparing options.
eStar Rides
Built for the ride.
What gives the brand the strongest presence?
A. The orange + blue palette
B. The custom wordmark
C. The storefront applications
D. The complete visual system
Drop A, B, C or D below.
If you are building a mobility, automotive, e-bike, transportation or tech-driven service brand and your visuals still feel generic, send me a message.
I help businesses build identities that feel more recognizable, credible and commercially ready.
#BrandIdentity #MobilityBranding #AutomotiveBranding #VisualIdentity #LogoDesign #RetailBranding #CreativeDirection #TransportationBranding
e bikes need branding with this kind of energy,, most of them look like appliance brands