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The client said: "We want the cat food line inspired by the cave paintings of La Paz."
I had no idea what they were talking about.
They showed me: ancient-style figures painted in red and black on mountain walls across Baja California Sur. Raw, bold, unmistakably local.
That became the identity for their cat line. And it worked — because the best brand insight sometimes comes from listening to what the client already knows about their own place in the world.
BioSedes was already a known brand in BCS. They just needed an image that matched what they actually were: a high-quality, proudly regional producer.
Today: 41 retail locations. 6 years running on the same identity. Walmart shelves included.
→ Full case study on my profile.Check it out
The network for creativity
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Wonder -- Brand Expressions
☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
I personally don't like the colors intensity or shade
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?
This is brilliant!