Rebranding BioSedes: From Local Art to Cat Food SuccessRebranding BioSedes: From Local Art to Cat Food Success
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Mayra Padilla
• May 5
The client said: "We want the cat food line inspired by the cave paintings of La Paz."
I had no idea what they were talking about.
They showed me: ancient-style figures painted in red and black on mountain walls across Baja California Sur. Raw, bold, unmistakably local.
That became the identity for their cat line. And it worked — because the best brand insight sometimes comes from listening to what the client already knows about their own place in the world.
BioSedes was already a known brand in BCS. They just needed an image that matched what they actually were: a high-quality, proudly regional producer.
Today: 41 retail locations. 6 years running on the same identity. Walmart shelves included.
→ Full case study on my profile.Check it out
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