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AI-Powered Cookbook Product Video
I created a product marketing video for an AI-powered cookbook designed to help users discover personalized recipes based on their preferences, ingredients, and cooking needs. The goal was to clearly communicate the product’s value while making the experience feel visually appealing, intuitive, and easy to understand.
The main challenge was translating the AI functionality into a simple visual story without making the video feel overly technical. I approached this by combining motion graphics, animated UI mockups, product-focused visuals, and high-quality food footage to demonstrate how the experience works from input to personalized recipe generation.
I used purposeful transitions, visual hierarchy, text animation, and carefully paced editing to guide viewers through the product experience. The food visuals added an emotional and appetizing element, while the interface animations helped make the technology easier to understand.
The final video presented the cookbook as a modern, practical, and engaging digital product while clearly communicating its core value. It was designed to help the client introduce the product to potential users, generate early interest, and demonstrate how AI can make everyday cooking decisions simpler and more personalized.
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Really curious about your process here. Did you start with a storyboard or go straight into motion?
AI cinematic short film: Hide and Seek
Top notch
CHANNEL 13 📺👁️ A found-footage horror scene you play through smart glasses.
You open a moldy fridge full of roaches, grab a warm beer, sink into a ruined couch and turn on an old CRT. Every zap, something hooded and faceless gets a little closer in the static. On channel 13 it rushes the glass… and then it comes out. 🎧 Sound on.
How I built it:
• Rive CLI: the whole scene is written in RML with a coding agent (Claude Code), built and checked with rive --verify / inspect / screenshot, then pushed to the Rive editor
• GPU Canvas (WGSL): two shaders. A smart-glasses lens pass over the whole frame (fisheye, chromatic split, low-light grain, light-buzz flicker, digital glitch) and a cursed CRT shader (B/W analog snow, scanlines, rolling bar, vertical-hold slips, the figure bulging the glass, procedural spider-web cracks, power-off collapse)
• Luau scripting: story timing and "dread" level, channels and subliminal flashes, flying glass shards
• Data binding: one Story view model shared across artboards, a Broadcast view model driving the TV
• State machines: beat timelines, roach and bulb loops, 13 channels, all sound cues
• Audio: 22 sound effects, zero music. Fridge hum, buzzing bulb, roaches, footsteps, CRT whine, whispers, heartbeat, screamer, shattering glass
Uses both the CLI and GPU Canvas.
