1982 — Building a visual universe around wine

Most wine brands tell the same story: the vineyard, the harvest, the process, the pour. It’s always about how the wine is made, always technical, always explaining.

I wanted to do the opposite. Instead of showing how wine is produced, I wanted to create a world around what wine represents, the feeling of something that waited long enough to become what it was always meant to be.

So I built the entire concept from zero. No client, no existing brand. I designed the bottle in Midjourney, created the label, chose 1982 as the year, and developed six scenes around a single character and her connection to this wine across different moments and spaces.

Every image started with intentional decisions about lighting, composition and mood. I work with detailed visual direction before generating anything, treating each prompt the way a photographer would treat a shot list. Once the full sequence was ready, I brought each scene into Kling to create subtle, controlled animations, the kind of movement you’d expect from a Loewe or Bottega Veneta campaign where nothing moves without purpose.

The result is a complete visual campaign: six images, six animated scenes, one narrative arc, and a brand identity that didn’t exist before this project.

This is how I work. I don’t wait for a brief to build a world. I build the world to show what’s possible.