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Taste Test
What design structure will you work with? Vow & Vista or Casa Marea
and WHY?
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You only get to keep one. Which stays?
The circular layout has a bit of playfulness to it. The landscape gives you a much bigger sense of place.
I can see a case for both. Curious where you land.
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I'd keep the landscape one honestly, that sense of scale feels right for anything talking about sustainability at an industry level. Did the client push back on the crop at all, or were they on board with circular from the start?
Left or Right?
Yesterday I showed you two directions for my new portfolio, A, B and asked you to vote.
Truth is, I already knew which one would win.
Massimo Vignelli, one of the greatest designers ever, gave clients a single option. Not three, one. And if they pushed, the story goes, he offered to write a book explaining why.
I ran every direction for this site, but they all pointed to the same answer, the one that actually fit.
Let me know what you think now.
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A or B?
Same site, two moods.
My new portfolio is still in progress, and I am stuck on one call.
I have stared at both for so long I lost all objectivity, so I am handing this one to you.
Drop left or right in the comments, first instinct, no overthinking.
Whichever wins, you basically art directed my site today.
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