𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐑𝐌 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐒𝐲𝐬𝐭𝐞𝐦 I built an automated lead generation system designed to simplify the entire sales pipeline from lead capture to follow-up. The system collects leads from multiple sources, processes and qualifies them, adds them directly into the CRM, updates pipeline stages automatically, and triggers personalized follow-up sequences based on lead activity. Instead of managing leads manually across different tools, the entire workflow runs through one connected automation system. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦 𝐡𝐚𝐧𝐝𝐥𝐞𝐬:

-Lead capture from multiple sources -Lead enrichment and qualification -Automatic CRM entry -Pipeline stage updates -Automated follow-up sequences -Reply and meeting tracking -Opportunity management The goal is simple: reduce manual work, improve response speed, and make sure valuable leads don’t get missed. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐑𝐌 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐋𝐞𝐭’𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭.

Seeing the pipeline stage updates happen automatically must free up a lot of time for real sales conversations.

Built a simple lead intake and follow-up workflow for Nightstack Labs.

The goal was to make handling new customer inquiries more organized without manually moving information between different tools.

The workflow:

Customer submits a form → lead information is organized → lead is logged → the business gets notified → the customer gets a confirmation

Built with Tally, Make, Google Sheets, and Gmail.

AI can also be used to summarize incoming requests when it actually improves the workflow.

I like how the form feeds straight into a sheet and triggers the email, cutting out the copy paste step.