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Honesty = Trust = Money
A long time ago, when I was just starting to work with agencies, I decided to take a copywriting course. It was one of those things that changed the way I look at the world.
One of my favorite lessons was about honesty. When a brand is confident enough to make fun of itself, it...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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From brand strategy to Webflow launch.
NYC TaxAbate Advisors came to me with a clear purpose and a real gap to fill.
Ori Efroni spent years in New York property management watching self-managed condo and co-op boards miss the Cooperative and Condominium Tax Abatement year after year, not because they did not qualify, but because nobody was filing for them.
The brief was to build everything from the ground up. Brand strategy, logo design, visual identity and a full Webflow website, all designed to earn the trust of skeptical New York board members in under sixty seconds.
The result is a brand built on Quiet Authority. A custom skyline and keyhole mark. A palette of deep navy and warm linen. Copy that says exactly what needs to be said and nothing more.
What is yours is live at nyctaxabateadvisors.com. Take a look!
A little studio milestone! 🥹
Recently got interviewed by Breef alongside our brand strategist @Helen Heidel about getting to know your audience, building brands that actually connect with people, and why trying to appeal to everyone might be holding your brand back.
We also talked about sharing your work before it feels perfect, which is definitely advice I need to take myself lol.
Anyway, excited to share this one!
