The new Outredge site is live!

Building the studio has given me a clearer sense of what the brand should look and feel like.

This redesign is my way of catching the site up with that. Less chasing fancy effects, more trusting my own taste.

I also rebuilt it in Astro. Because I love a site that loads like a 🚀

It's cool... what font did you use on this?

I just launched two websites, from logo to live site, with Claude as my build partner: sigmaprinto.com and thegrowthlab.cc.

Both are built in Astro. The workflow is what I'm most excited about:

→ Claude Code writes and edits the site: new sections, copy changes, layout tweaks → Every change goes to GitHub, so nothing is lost and everything is reviewable → Vercel deploys automatically on each push, so updates go live in minutes → Content lives in simple files, so customizing a page is a request, not a rebuild

SigmaPrinto moved from WordPress to Astro for speed and SEO. The Growth Lab is a fully animated, conversion-focused agency site.

Next, I set up GA4 and Google Search Console on both, so content is shaped by real data: what people search, what they read, and where they drop off.

I run the same process for my clients: brand, site, launch, then ongoing optimization.

If you want a site that's fast, easy to update and built to grow, let's talk.

#Astro #WebDesign #ClaudeCode #SEO #GA4 #Branding

Would love to know your workflow. How do you get the site looking this lightweight and clean?