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Social Media Manager | Facebook & Instagram Growth | Content Strategy & Reels Marketing
I managed Facebook and Instagram content for a pet-focused brand, creating and optimizing Reels that generated over 10,000 organic reach while improving engagement and audience visibility through strategic content planning and performance analysis.
#SocialMediaManagement #ContentStrategy #OrganicGrowth
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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High-Conversion Book Cover Design & Premium Publishing Assets
In the self-publishing and digital bookstore markets (like Amazon KDP), a book cover is the ultimate conversion funnel. An author can write a masterpiece, but if the thumbnail-sized cover art fails to instantly convey the genre, tone, and cinematic scale in less than a second, the book remains unclicked. The goal was to engineer a high-fidelity, emotionally resonant book cover asset for an adventure/fantasy novel (The Edge of Destiny) that stands out in a crowded marketplace and drives immediate pre-orders and sales.
The Strategy & Execution
I approached this creative direction by blending cinematic story dynamics with high-impact publishing layouts:
Cinematic Hero Staging: Placed a lone silhouette figure on an expansive cliffside overlooking a glowing, atmospheric sunrise. This creates an immediate sense of scale, mystery, and narrative depth that targets fantasy and adventure readers.
Premium Typography Hierarchy: Designed a bold, elegant serif typography system with a custom metallic gold texture. The text styling commands prestige, mirroring the aesthetic of traditional New York Times bestsellers.
3D Mockup Curation: Engineered photorealistic hardcover and paperback 3D book mockups with precise lighting and back-glow to create an expensive, tangible commercial ad asset ready for Amazon and social media promotion.
The Results
📈 +160% Higher Click-Through Rate (CTR) on Amazon KDP advertising campaigns
🎯 +210% Increase in digital book pre-orders and reader page flips
✨ 100% Cohesive alignment with premium, elite publishing industry standards
#GraphicDesign #CreativeDirection #VisualIdentity #BookCoverDesign #BrandAesthetics #MarketingAssets
CapCut… but reimagined as a world-class racing empire. 🏁⚡
For the #CapCutDesignStudio challenge, I transformed CapCut into CAPCUT RACING DIVISION — a premium Formula 1 inspired brand where speed, precision and performance become the core of the creative experience.
The concept explores Direction A — CapCut as a Different Industry, turning CapCut into a complete motorsport ecosystem while keeping the brand recognizable through performance-driven design and visual storytelling.
Built with CapCut Design Studio:
🏁 Logo redesign
🏁 Full brand visual system
🏁 Advertising posters + key visuals
🏁 Packaging concepts + product appearance
🏁 Website landing page
🏁 Mobile app UI
🏁 Character / mascot design
🏁 Branded merchandise + collectibles
🏁 Motion visuals + style frames
🏁 Campaign KV + social assets + brand story pages
Every visual was developed through CapCut Design Studio exploration and shaped into one connected racing universe.
🎥 Process video attached
🔗 Figma presentation: https://www.figma.com/deck/M8JKYeuMnP0Mhw9sCUIGNy
Creator: Bianca Ursaru
Instagram: @ursarub
Social Media Strategy & Management
Who is Aryam Abreu Delgado? 🏡
Aryam Abreu Delgado (@aryamabreud) is a licensed real estate agent with Keller Williams Realty based in Winter Park, Florida, serving the greater Orlando area. Specializing in helping first-time buyers navigate the homebuying process with confidence, Aryam brings a bilingual, client-first approach to one of the most important financial decisions of his clients' lives.
When I came on board in early March 2026, Aryam had no social media presence at all — I built his Instagram, Facebook, and additional platform accounts from the ground up.
My Role 📲
Set up and launched all social media accounts from zero
Developed a bilingual (English a:nd Spanish) content strategy targeting first-time homebuyers across the greater Orlando market
Built and managed the full content calendar across Instagram and Facebook
Produced all content assets independently: static posts, educational carousels, and Reels
Wrote all copy, hooks, and captions in both English and Spanish tailored to a B2C real estate audience
Created educational first-time buyer content to position Aryam as a trusted local market expert
Monitored performance weekly and refined strategy based on engagement and reach data
Aligned content with both brand awareness and lead generation goals
Results ⭐️
In the first month:
Built a fully active, publishing social media presence across platforms from absolute zero
Grew Facebook to 66 followers organically in the first month
Grew Instagram to 14 followers with consistent educational content
Fast forward 2.5 months:
Grew Instagram from 0 to 39 followers
Grew Facebook from 0 to 78 followers
Achieved Instagram engagement rate of 25.65% (vs. 1–5% industry average for real estate)
Achieved Facebook engagement rate of 22.4%
Top-performing Reel reached 240 organic accounts
Generated 160 Facebook interactions in a single day
Well done Ruth👏
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