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Branding is more than a logo — it’s a system.
Designed a complete brand guideline framework for Covlant, ensuring consistency across product, marketing, and digital touchpoints.
Open for branding & product collaborations.
Strong system thinking here. The consistency across typography, color, and layout feels very disciplined. Curious — how did you decide what to formalize vs leave flexible in the guidelines?
Thanks! I usually start by defining what impacts recognition and scalability, then leave room where creativity or context should evolve.
Typography, color system, spacing, and core layout behaviors are formalized because they protect consistency across teams and time. Things like...
Really like that approach.
Designing for recognition and scalability first tends to prevent a lot of downstream inconsistencies. Leaving controlled room for evolution is such an underrated balance.
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Super!
I've been relatively quiet here recently, but only because my business is undergoing a lot of changes.
But I'll get back to posting more about what changes ver very soon. But for now, here is a logofolio I put together recently.
Love the range in this logofolio! That orange-and-black palette is bold but the lettering work is what really stands out — super confident strokes. The Nora Vera script is especially charming. Great to see you back sharing, looking forward to hearing what changes you've been cooking up!
Taking the colour palette straight out of the imagery is key 🔑 - love it
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