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Taste Test
Two portraits for a wealth brand I'm building. Same brief, same person, same clinic.
One catch: neither of them exists. Both are AI-generated.
Which one would you trust with your money, A or B? And what gave the other one away?
I'll share what changed between them, and why, in the comments once the votes are in.
2 votes
Ends in 1d
Option 1 has higher contrast
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Does a fintech brand actually need to look like fintech?
We don’t think it does.
For KRON, we wanted to move away from the visual language you’d normally associate with finance.
No banking blue.
No obvious financial symbols.
No trying to scream “AI.”
Instead, we started with one idea:
What if wealth had depth?
That led us toward a much more spatial identity built around form, movement, architecture, and dimension.
Even the K started becoming less of a letter and more of a structure we could build around.
Still exploring how far this system can go.
Would you know this was a fintech brand without being told?
And more importantly, does it need to?
Honestly this branding kit feels luxury specially with high contrast and soft colors good job 🎉🎉❤️❤️
Atmospheric, and it was the photography that decided it. A lamp is a product you buy for what it does to a room, so seeing the warm glow pooling across a dark surface sells the feeling before the layout even registers. Sculptural is gorgeous but shows the object, Atmospheric shows the outcome.
