Nothing rots in salt.

So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.

HALITE. Case study live soon.

Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.

A launch film for a health product has to earn trust before it can impress.

For this AI health assistant, I created the motion design that brings the product into everyday life: calm pacing, soft glass surfaces, and an interface that lives inside real scenes.

Check it out. Would love to hear what you think.

Love the calm, thoughtful approach. It feels natural and helps build trust in the product.