Why this brand? No one makes Super Bowl ads for $7K speakers. But Vivid Audio deservesWhy this brand? No one makes Super Bowl ads for $7K speakers. But Vivid Audio deserves
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Why this brand?
No one makes Super Bowl ads for $7K speakers. But Vivid Audio deserves one. Their KAYA S12 delivers “transparent sound”: You don’t hear the speaker, just the music.
The Story:
Act 1: Dishes, buzzing phone, kids shouting. Overwhelm.
Act 2: She taps the speaker. Golden light floods in. The right song hits. The light and sound both literally light her up. The lighting also mirrors the speaker’s immersive sound.
AI-generated visuals/speaker. Fan-made for @Morphic. #morphicchallenge
Appreciate it! That’s actually a big part of what I was going for — making the experience itself part of the brand. Your DTC work sounds interesting too, would love to see what you’re building.
The challenge was to tell a story without voice-over or subtitles.
Veloura is built around the idea that the spaces we pass by every day are made meaningful by the small pieces of design that come together within them.
So we started with an empty space, then gradually introduced structure, color, furniture, and objects until the space came to life.
We wanted the brand identity to be felt through the visual story itself, rather than explained.
At DION, we work with companies and small teams across different fields, using whatever works best for the project — AI, 2D, 3D, Motion, UI/UX, and more.
If you're building a brand or product and need help turning your ideas into visuals, feel free to reach out.