The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.
Logo & Brand Identity Concept
A modern logo concept designed for Current, using a flowing “C” symbol inspired by movement, waves, and continuous flow.
The layered blue and turquoise forms create a sense of motion, energy, and connectivity, while the clean wordmark gives the identity a professional and contemporary character.
The concept was developed with versatility in mind, allowing the logo to work across digital platforms, websites, social media, marketing materials, and branded assets.