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LS-Podcast Shorts Editing
Edited a high-retention podcast short using dynamic pacing, animated captions, motion graphics, visual callouts, and seamless transitions to keep viewers engaged. Combined storytelling with clean design, sound design, and cinematic editing to transform a podcast conversation into scroll-stopping social media content. Optimized for Instagram Reels, TikTok, YouTube Shorts, and personal brand growth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Tool Finder Branding 🔎
Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint.
When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures.
The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market.
The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.
Great Work
9am: back-to-back meetings
9am also: your dog staring at the door
9am solution: PAWGO 🐕
Nice idea!
I’ve been exploring how AI can support character-driven storytelling — not just generate visuals.
For this animated project, I developed a story around three Chinese domestic cats, combining character design, cinematic visual direction, animation, editing, original music, and multilingual subtitles into one creative workflow.
The biggest challenge was consistency: keeping each character recognizable while maintaining the same visual world, personality, and storytelling rhythm across scenes.
AI accelerated parts of the production process, but the storytelling decisions — pacing, humor, shot selection, music, and emotional beats — still needed deliberate creative direction.
I’m continuing to refine this workflow for short films, branded storytelling, and social content.
Curious how other creatives are balancing AI generation with human creative direction.
ahaha nice!