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AEROVA - Brand Direction
Exploring two visual directions for AEROVA, a wind-energy brand built around the idea of “Invisible force. Visible progress.”
Both directions use the same identity system, but create a different feeling:
Option A - Deep Green
Option B - Soft Blue
Which direction feels stronger for AEROVA?
27 voted
77%
8 voted
23%
35 votes
Closed
The soft blue palette feels more airy and closer to wind energy! Deep green is so overused in the energy industry so definitely option B.
The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?
I love building brands, but seeing them come alive on a website might be my favourite part.
some favourite web work from the archive
Great Job, Lucie