Contra - A professional network for the jobs and skills of the futureStory-Led vs. Answer-First Openings for Customer Questions
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You click a blog post about handling customer questions. Two ways it could open: A: starts with a story. B: starts with the answer. Which one keeps you reading? Tell us in the comments, and why.
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Ivan's avatar
B for me. "Answer it once" promises the payoff right in the headline, so I know what I get before I start reading. A might win with a cold audience though.
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