Excited to share some assets I had the pleasure of helping design for Back Market'sExcited to share some assets I had the pleasure of helping design for Back Market's
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Excited to share some assets I had the pleasure of helping design for Back Market's event in Las Vegas, Worst in Show. The event was happening at the same time as CES (Consumer Electronics Show) in Vegas to draw attention to technology that is not always needed and to premiere their documentarty film DANDORA, which shines a light on the consequences of e-waste.
A modern beauty e-commerce concept designed to bring multiple beauty brands into one clean, editorial shopping experience.
I designed the homepage for Leal, a multi-brand beauty store featuring brands such as Rare Beauty, rhode, Huda Beauty, KIKO Milano and essence.
The design focuses on a minimal aesthetic, strong visual hierarchy and an effortless shopping experience, combining product discovery, curated categories, skincare, lip edits, brand discovery and editorial content.
The editorial structure makes the multi-brand idea feel premium without losing the shopping flow. The separate brand cues and tight product cards are a smart way to support discovery while keeping the page calm.
The modular motion language carries the cyber-security story nicely—the stacked forms make the service categories feel tangible. I also like how the compact mobile view keeps the navigation legible without flattening the brand.