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A business owner asked me recently:
โ๐ช๐ต๐ ๐ถ๐๐ป'๐ ๐บ๐ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ด๐ฒ๐๐๐ถ๐ป๐ด ๐ฒ๐ป๐ผ๐๐ด๐ต ๐๐ถ๐๐ถ๐๐ผ๐ฟ๐?โ
Before talking about SEO, ads, or social media, I asked them a different question:
โ๐ช๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ณ๐ถ๐ป๐ฑ๐ ๐๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ?โ
Because getting traffic is only part of the equation.
You can spend money on ads.
You can post every day on social media.
You can work on your SEO.
You can even rank on Google.
But if your website doesn't clearly communicate what you offer, build trust, and guide visitors toward taking action...
You're simply sending more people to a problem.
For a service-based business, your website should make three things obvious:
What you do.
Whom you help.
What someone should do next.**
Then you can focus on bringing the right people to it.
Don't just ask:
โ๐๐ผ๐ ๐ฑ๐ผ ๐ ๐ด๐ฒ๐ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ?โ
Ask:
โ๐๐ ๐บ๐ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐๐ฟ๐ฎ๐ณ๐ณ๐ถ๐ฐ ๐'๐บ ๐๐ฟ๐๐ถ๐ป๐ด ๐๐ผ ๐ด๐ฒ๐?โ
Because more visitors won't fix a website that isn't prepared to convert them.
Michael Adetayo ยท WordPress Website Designer ยท Elementor
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