WHAT IF OREO WAS AN ICE CREAM BRAND? I was sitting one day and had this random idea: What if OREO was an ice cream brand? I started thinking about how I would want it to look if OREO wasn’t a cookie brand, but an ice cream brand instead. So I decided to take the idea and actually build it. I reimagined the whole brand from scratch. The packaging, colors, illustrations, mascot, storefront, and overall visual direction. The things wasn’t to just put the OREO logo on an ice cream tub. It was to imagine what OREO could look and feel like if ice cream was the category it had always belonged to. P.S: If you want me to build a brand identity like this for your business, DM me ‘BRAND’.