Food4Fitness delivers chef‑prepared, ready-to-eat healthy meals tailored for athletes, fitness‑focused individuals, and anyone looking for high-protein, balanced nutrition. Their offerings include meal‑plans for weight loss, muscle maintenance, and balanced diets delivered fresh, not frozen, with a subscription-based service for convenience. Our campaign aimed to boost online orders by targeting users searching for healthy meal delivery, fitness nutrition meals, and convenient meal-prep plans. The ads emphasized convenience, nutritional value, and “ready-to-eat” lifestyle benefits to attract health‑conscious buyers.

Achievements

4.9K clicks and 1.5K conversions at $6.87 cost per conversion in 28 days

Campaign Setup Tasks

Reviewed products and services to define audience and value props.

Researched keywords for meal delivery and diet-focused queries.

Analyzed competitors for better positioning and messaging.

Created ad copies, optimized product feed, and set up campaign assets.

Set up GTM and conversion tracking for sales and key actions.

Added Microsoft Clarity to monitor user behavior.

Campaign Optimization Tasks

Optimized keywords using search-term data.

Adjusted bids to boost ROAS.

Refreshed ads based on performance.

Added negatives to cut irrelevant traffic.

Reviewed behaviour data for issues.

Prioritized spend on top converters.