The Five Jobs of Organic Content in Building a BrandThe Five Jobs of Organic Content in Building a Brand
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Not every post needs to convince someone to buy. Some posts help people connect with you. Some teach them something. Some build trust. And some finally give them a reason to take action.
That's how you build a brand people actually want to be part of.

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Content sells better when it stops trying so hard

The five jobs your content needs to do, plus 25 ways to put them into practice.

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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started