There’s something really appealing about an agency website that feels this comfortable having fun.
That comes through in both the design and the writing.
A digital concept for Madame Fin, a Thai fragrance brand, focused on translating the identity of K. Eau de Parfum into a more refined, editorial web experience.
The direction combines luxury fashion aesthetics, cinematic imagery, oversized typography, and immersive product storytelling to make the fragrance feel less like a product page and more like a campaign.
Some quick mockups for Relay, an AI infrastructure platform concept built around model routing, observability, and performance.
Exploring what a mobile command center could look like for teams managing multiple AI models, with a focus on clear data, fast decisions, and a developer-first UX.
Product design, mobile UI, AI tools, and a little systems thinking all in one.