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100% potential. 0% presence.
One stat that should keep every executive consultant awake at night: 70% of your client acquisition is happening in the dark.
Not on your Zoom calls.
Not in your proposals.
Not in the meetings you actually control.
It’s happening on LinkedIn.
In AI search results.
And in the 5 frantic minutes after someone drops your name in a referral.
That’s when your prospect is Googling, scrolling your profile, checking what the internet says about you…
while you’re completely blind.
You have zero visibility, zero control, and zero presence
exactly where the buying decision is actually being made.
If you are treating your digital footprint as “nice-to-have,” you’re quietly bleeding pipeline every single week.
Thoughts?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For Energy Central, I also took a much bolder approach for one of the ideas.
For every project, I always push one idea that sits at the bolder end of the scale. It probably won't make the final cut, but elements of it usually do.
The reason I do it? Presenting only "safe" ideas is underwhelming. I want clients to feel a buzz when they first see our work. The same excitement you get when you buy a new car or unwrap a present for the first time.
That's the feeling I'm chasing every time I design.
Man, you nailed it. What a beautiful design.
Your landing page looks amazing but nobody is booking a call.
Your design is beautiful, animations are smooth, typography is tight. But conversion rates are lower than you’d like them to be.
While the design is solid, when you dig deeper, you still can't tell what the business does or who it's for.
If visitors land on your website and can't figure out what you do within 3 seconds, they're going to bounce.
The fixes for this are usually simple:
1️⃣ Your headline needs to say what you do in plain language - not a clever tagline. Who you help, the problem you solve, and the outcome they get.
2️⃣ Your CTA needs to be obvious and appear above the fold. If someone has to scroll even once to contact you, you’re already losing them.
3️⃣ Social proof needs to show up early. A logo bar, star ratings, or strong testimonial above the fold tells visitors somebody has already trusted you.
Design captures people's attention, clarity gets them to take action.
A lot of business owners take pride in having a beautiful website, and they should. But I'd bet they'd trade some of that pride for more inbound leads.
If your website looks great but isn’t converting, the problem isn’t the design - it might be the messaging.
If you think your website isn't communicating clearly enough, drop your URL in the comments and I'll give you honest feedback.
Strategic and high-conversion.
Client work: Landing page Hero section design and development for a LinkedIn coach.
-Stay tuned for more.
Amazing work. Keep it up
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