Branding & Visual Identity for AirCon West based in London.

Designers! Present your work with motion! It breathes life into your work and conveys your ideas in a dynamic way.

Use free online motion tools to do it.

My favorites: https://animos.app/ https://arqe.ai/ https://orelin.app/editor https://openvid.dev/en (Or animate it yourself, like I did here using EffectCraft!)

Nice work!!

Photographer Portfolio Website

"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.

The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.

Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.

A single round red button with an arrow sits right on the letters and marks where to go next.

Designed by the Hue & Machine team.

#WebDesign #Photography #PortfolioWebsite #EditorialDesign #Typography #UIDesign #ProductDesign #CreativeDirection #ResponsiveDesign #FigmaDesign

The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?