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By framing the burger within a sleek phone interface, I wanted to bridge the gap between a digital ad and a sensory experience—making the freshness feel close enough to touch.
I allowed the burger to break the boundaries of the mockup, creating a "pop-out" effect that demands attention in a crowded feed.
The split-screen green background reinforces the "Fresh Veg" promise, while the rhythmic "BITE" typography adds energy and movement.
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A concept feed designed by Business Wifey Agency
The Project
Nami Matcha is a matcha bar brand we fell in love with and couldn't resist designing for. This is not their official branding. This is BWA doing what we do best: taking a vibe, a product, and a personality, and turning it into a full visual identity that makes people stop and stare.
Because honestly - who doesn't love matcha?
What We Created
A complete social media design system built around Nami Matcha's playful yet premium aesthetic. Every post was designed to feel like the brand already existed, already had a loyal audience, and already knew exactly who it was talking to.
The feed covers every content pillar a beverage brand actually needs:
Product Content → Editorial-style drink photography posts with bold typography and on-brand copy that makes you want to order immediately.
Event & Launch Design → A full matcha bar opening poster and pop-up event flyer - the kind of content that makes people save the date and show up.
Engagement & Viral Content → "Born to / Forced to," "Take What You Need," "Matcha Mode: ON" - the kind of posts that get shared, saved, and commented on because they feel real, not promotional.
Promotional Posts → Buy 1 Get 1 offers and product deals designed to convert, not just perform.
Brand Storytelling → From the fuel gauge concept to the receipt mockup, every piece tells the Nami Matcha story in a way that feels completely native to the platform.
The Result
A 10-post feed that looks like a fully launched brand - cohesive, confident, and completely scroll-stopping. This is what BWA brings to every client: the ability to make a brand feel real before it even launches.
Note
This is a concept project created independently by Business Wifey Agency to showcase our design capabilities. Nami Matcha is not an official BWA client and this is not their confirmed brand identity - we simply loved the concept and built it out because great design doesn't wait for a brief.
Skills & Tools Used
Brand Design · Social Media Design · Content Strategy · Feed Curation · Typography · Visual Storytelling
Love how the whole feed feels like a real brand launch. The mix of product, promotional, and engagement content works really well.
A short-form animated motion graphics piece created for the official social media page of the National Institute of Design (NID).
I handled the concept, visual design, animation, motion graphics, and final edit, taking the project from idea to a finished social-media-ready reel in just 2 days.
Made using procreate dreams
Hey
A premium social media campaign designed for a modern burger brand, built around bold food photography, strong typography, and a warm burgundy and cream visual identity.
I developed a six post campaign with each design having its own composition while maintaining a consistent visual language across the series. The goal was to create a campaign that feels bold, appetizing, contemporary, and polished without making the layouts feel repetitive or overcrowded.
The campaign combines editorial typography with realistic food imagery to create social media visuals that can capture attention while still feeling like a professionally art directed restaurant brand.
Services:
Social Media Design
Creative Direction
Art Direction
Food Advertising
Brand Visual Design
AI Assisted Creative Production
#SocialMediaDesign #GraphicDesign #CreativeDirection #ArtDirection #FoodAdvertising #RestaurantBranding #SocialMediaMarketing #BrandDesign #AdvertisingDesign #AIArtDirection #VisualIdentity #ContentDesign
