We love using Wise, so we created a concept ad for them! Our goal was simple: a short 30-second video that shows how banks charge hidden fees and eat up your money before it even reaches you, and how Wise fixes that. We studied Wise's brand language, design, and motion system to create a cohesive piece that closely aligns with their identity and core message. @wiseaccount brand style is bold and confident, and we honestly had a lot of fun working on this one!