An experimental short-form advertising concept inspired by Amul's iconic brand identity, created to explore energetic pacing, visual storytelling, and engaging social-first motion design.
The concept combines selected visual references, rhythmic editing, and brand-inspired storytelling to demonstrate how familiar products can be presented through a modern advertising format.
Tools: Remotion, React, JavaScript
Project type: Unofficial spec ad concept — not commissioned by or affiliated with Amul.
Hey Benjamin! Thanks for checking out my Amul motion ad! 🙌
I'm currently looking for opportunities to work on motion design and brand video projects using Remotion and React. I'm building my portfolio and would love to contribute to real client projects.
The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.