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Designed a wide‑format app banner for BMW Group’s Distance Challenge campaign.
Visualized the journey route from Dubai to Munich using landmark photography (Dubai office + BMW Four‑Cylinder Tower).
Integrated a distance counter (5657 km) and motivational copy: “Step by step, we move together.”
Created a cohesive BMW‑blue composition that aligned with brand identity.
Developed supporting app interface visuals showing progress tracker and challenge details.
Tools used: Adobe Photoshop & Illustrator for layout, composition, and digital rendering.
Delivered a design that combined branding, user engagement, and visual storytelling to inspire team spirit and wellbeing.
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We refined the wordmark into something sharper, then built the system around it: brand guidelines, packaging, menu, social templates, merch — all timed to a soft launch in Davao City, Philippines.
The name "Borne" is a quiet nod to the founder's mom, who brought the family somewhere better. That story shaped every cut in the typography.
Check it out if you want to see how it came together 😊
Love the thinking behind this. A strong brand always starts with the story.
LULOO is a beauty brand built around a multi-use lip-to-cheek stick made with gentle, natural, skin-friendly ingredients.
The project explores a new visual direction for natural cosmetics, shaped by one insight: research showed that younger audiences were looking for natural products with more personality while still expecting trust and transparency.
Rather than changing what makes the natural beauty category recognizable, the identity reinterprets its visual codes through a modern and playful visual language. Floral elements, soft textures, and organic gradients preserve the connection to nature, while bold typography, vibrant color, and expressive compositions create a confident and contemporary brand identity.
Absolutely amazing! I loooove the packaging with the gradient and texture. It's amazing, I would so buy it haha
Brand identity for Veritas, a decentralized crowdfunding platform built on the LISK blockchain.
The brief needed a design that earns trust from both crypto-native communities and institutional investors, with zero generic Web3 clichés.
What this project delivered:
- A modular logomark built on a diagonal three-square grid
- A two-color system balancing action and authority
- A scalable visual identity across token platforms, decks, and physical touchpoints
Every element in this system traces back to one principle: structure builds trust.
Full case study on my Behance. Link in bio.
Open for brand identity projects in Web3, fintech, and startup spaces.
The typography and icon work perfectly together.
