Project Overview

LOOP 2026 is a one-day automation conference a concept event set at Kraftwerk, a converted power station in Berlin Mitte, for the engineers who build and quietly maintain the automations everyone else in the company depends on.

I built it as a design exercise with a specific goal: prove that a conference site can carry real editorial personality and a complete ticketing flow, without a booking platform, a CMS, or a backend.

Conference sites are usually one of two things. Either a beautiful poster that makes you hunt for the date and the price, or a functional booking form with no atmosphere at all. This one had to be both a page that feels like the event, and sells a €490 ticket without ever leaving the tab. Live site:  Loop 2026