Skincare and makeup have always been sold as two separate things. Blaire doesn't see it that way. Every product in the range does both at once. The concept is a brand for skin that wants to be seen, not corrected.
Recruitment is a people business. The brand should feel the same way.
Wayforce connects top talent with businesses and needed an identity that spoke to both sides at once. Sharp enough for the companies hiring. Human enough for the candidates being placed.
The mark does two things: reads as W, moves like a direction. Acid yellow that stands out in a category full of grey corporate sameness.
Not another recruitment agency. A force that knows where you’re headed.