One thing I've changed in the way I manage Amazon PPC:

I don't want to optimize from the dashboard alone.

The dashboard tells you what happened.

The reports help you understand why.

Every week, I like to look at:

• Search terms → what's actually driving sales • Placement data → where the spend is working • Business Reports → traffic, sales and conversion • Brand Analytics / SQP → what customers are searching for • P&L data → whether the sales are actually profitable • Inventory → whether we can support the growth

And I don't look at these in isolation.

For example, a keyword with high ACOS isn't automatically a bad keyword.

I want to see its conversion, CPC, placement, sales contribution, cross-campaign performance and profitability before deciding what to do.

That's also why I separate daily monitoring from the weekly audit.

Daily → catch problems early. Weekly → analyze properly and make decisions.

The goal isn't to make changes every day.

The goal is to make better decisions because we have better data.

Data first. Decisions second.

#Amazon #AmazonPPC #AmazonFBA #Ecommerce #AmazonSeller