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Small Webflow tip to start the week 👋
One thing I always do before building out a site is structure the CMS around future updates, not just current content.
A lot of websites look good on launch day but become difficult to manage a few months later because content growth was never considered.
A few things I usually set up early:
→ Featured content fields for easy highlights
→ Clear category structure
→ Required image alt text fields
→ Consistent naming across collections
It saves a lot of friction later and makes handoff easier for clients.
Here is a recent project where structure and organization played a big role in the process
https://contra.com/p/embFX6Ol-uiux-website-design-for-an-automotive-services-website?
Curious what is the first thing you set up when starting a new Webflow project?
Thanks for sharing man!
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Half Off Mattress Outlet — E-commerce Website Design & Development
What if luxury sleep didn't have to come with a luxury price tag?
That was the idea behind this project.
Proud to showcase my website design and development project for Half Off Mattress Outlet, an e-commerce experience built around making quality sleep more accessible.
The goal was to create a clean, modern, and conversion-focused website that makes product discovery easier, communicates value clearly, and gives customers the confidence to make a purchase.
A few things I focused on:
✦ Clean, modern e-commerce UI
✦ Strategic product presentation
✦ Clear pricing and savings communication
✦ Intuitive navigation and user experience
✦ Trust-building sections and customer benefits
✦ Responsive design across devices
The bigger idea was simple: don't just showcase mattresses — sell the experience of better sleep.
I'd love your feedback!
If you were shopping for a mattress online, what would influence your decision most: the product design, price, customer reviews, or delivery and warranty benefits?
Drop your thoughts below. Let's talk design! 👇
Designed & Developed with Webflow.
#WebDesign #Webflow #EcommerceDesign #UIDesign #UXDesign #WebsiteDesign #WebDevelopment #ProductDesign #EcommerceWebsite #LandingPageDesign #ResponsiveDesign #UserInterface #UserExperience #WebDesigner #DigitalDesign #Behance #CreativePortfolio #VisualDesign #OnlineStore #ConversionDesign
lovely design
Video-led hero for me. The big script Presence over the field sells a feeling in one glance, which is what wellness needs. The expanding gallery would work well as the second section.
Behind the wall: a homepage concept for Studio Cesare
I’m testing a new landing page for my studio, made with Brik.
A pixel-brick grid covers the screen. Move through it and the bricks fall away to reveal the person behind the work, mid-coffee, slightly off balance. Then the wall closes again.
It’s a small metaphor for how I approach next-generation branding: a strong system on the surface, with a real person and a real point of view underneath.
Exploring this for the studio site launch. Open to feedback, and to new projects 🤝🏼
This is amazing!!