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Creative AD campaign for Detailing Near You
Detailing Near You is a detailing and car servicing brand in the US that specializes in special care and treatment of cars.
They also provide a platform where fellow detailers can get jobs easily and give them that liberty to choose from a plethora of options
For Detailing Near You, the challenge was simple: create a campaign that speaks to two completely different audiences: vehicle owners seeking premium care and professional detailers looking for consistent, flexible work.
The solution was a series of concept-driven advertisements built around emotion, aspiration, and opportunity.
Different Audiences, Different Conversations
Rather than relying on generic promotional messaging, each ad was built around a relatable human insight, transforming services into stories people instantly connect with.
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This is my personal favorite. It is a mobile template that starts as a historical field-study app — ancient sources, naval battles, storms and shipwrecks, historical maps combined with everyday tasks, and references — then shows how the same structure can become a launch plan, fitness tracker, client workflow, or content system.
One focused workspace. Any project.
Nice!
Conceptual Work: Google Nearme - Quick Help UI/UX App Design Concept
Nearme is a conceptual mobile platform designed to redefine how people connect with their immediate surroundings by enabling fast discovery of nearby help, services, events, and peer support in one unified experience.
Key Features
Instant Request Flow allows users to create and publish a need in under a minute, reducing friction and improving conversion.
Visual Map Interface displays nearby helpers and opportunities through interactive geolocated pins for intuitive discovery.
Interest Based Filters help users quickly navigate categories like community help, free exchanges, and local events.
Trust Driven Profiles include verification badges, distance, ratings, and identity elements to build confidence in interactions.
Design Approach
The process began with research and benchmarking against local service platforms and Material Design principles. Wireframing focused on optimizing the Quick Help flow for one handed use and minimal cognitive load.
High fidelity design introduced a clean, gradient supported visual system to highlight map and profile elements while maintaining accessibility.
Motion design was a key layer, using subtle animations for incoming pins, location lock feedback, and real time pulse effects to create a sense of live activity and responsiveness.
This video looks really professional, great work! 🔥
Which project cover would you click first?
6 voted
25%
18 voted
75%
24 votes
Closed
The Booklet Mockup on the left is the winner for me. 🔥 It feels much more tangible and 'real-world.' The style guide is great for showing the technical system; the mockup tells a story of how the brand actually lives and breathes. 😍
Quick question: When you're presenting to...
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